The end of marketing is the beginning of marketing. It fits the phrase: “It is not the beginning, nor is it the end—it is the end of the beginning.”
Marketing is not just a business tool. It is a creative force. It creates value. It shapes individuals. It redefines lives. It revives communities, unifies families, and can even heal the world.
But make no mistake—marketing is not an independent force. It is not an entity. It is the individual—the marketer—who drives the impact, for good or ill. Marketing, when driven by love, becomes a unifying and powerful force. As a lover seeks to understand the needs of those they love and sacrifices to meet them—so does a true marketer.
What does the lover stand to gain from this selfless act? Everything.
The selfless marketer builds trust. They inspire loyalty. They lift others. And in doing so, they elevate themselves. They do not focus solely on numbers—they look for people. And those people never forget how they were served. When such a marketer leaves an organization, the loyalty they’ve earned often leaves with them. They are cherished—because they first loved.
But what do we see today?
We see deception. Not always from people—but from the attitudes that have been adopted. Many have killed the human inside. They’ve abandoned the noble roots of marketing for greed, half-truths, and short-term gains.
Marketing has been defiled.
Love has been distorted.
Truth has been compromised.
Today’s marketers often work with corrupted motives, influenced by systems built by those whose sole goal is profit over people. These systems exploit rather than serve. And though these structures may rise fast, they will crumble under their own weight.
As the saying goes: “The native doctor who calls down the rain should not be surprised when the thunder strikes.”
We love to say “The customer is king.” But that makes every member of the organization—including the marketer—a servant. You cannot demand loyalty while offering dishonor. You cannot fake trust. Tricks may get you there, but they won’t keep you there. No one stays loyal to a brand that betrays them.
Trust, once broken, is hard to rebuild. Think of a broken egg.
Marketing must return to its roots—equity, fairness, value, and love. A platform where every individual is seen as unique and important.
But what do we see instead? Inequality. Manipulation. Destruction.
Let’s consider Mr. Ken—a chain smoker.
What does he really need?
More cigarettes? Or a cigarette-free life?
Yet marketers pour time and creativity into campaigns designed to make more people smoke. Is that love? Is that service? Is that building a better world?
My heart grieves for the millions who have lost loved ones to destructive products promoted by marketers who knew better—but chose otherwise. Marketing should build, not break. It should heal, not harm.
Marketers, examine yourselves.
What are you creating?
What are you destroying?
And all for what—money?
On a final note:
Marketing that is driven by love has no end. It lives on in the hearts and lives of those it touches. A marketer who loves people will truly meet needs, gain trust, and redefine the world around them.
Such a marketer, at the end of their career, will say:
“It was worth it. I lived for others. I did what mattered.”
Final Thought
The world doesn’t just need better marketers—it needs marketers with better hearts.
Will your marketing legacy be one of love or deception?
