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Kosin Oghenekaro Edafe

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How to Write a Business Plan That Attracts Investors

Above all, tell a #compelling #story.

Facts and figures are vital, but humans remember stories.

Your plan should read like a narrative: “We saw X problem in the market, and we realized Y could solve it in Z way.”

Don’t shy away from your personal motivation or customer anecdotes.

For example, Airbnb’s founders famously started by renting air mattresses to pay rent – that origin story (problem: no hotel rooms during conferences) was part of their pitch.

Similarly, the founders of Dollar Shave Club backed up their 20-page business plan with a hilarious viral video that showed the frustrations of buying razors. These narratives (and the metrics they generated) made investors pay attention.

woman eating breakfast writing in a notebook and using laptop at the same time

Why ‘Hustle Culture’ Is Toxic—And How to Balance Success & Health

Redefine Success in Human Terms

All too often, hustle means we carry work with us everywhere — even to the creek or the bedroom. (Imagine me trying to fish with a laptop in my lap.) But research paints a grim picture: the constant “always-on” mentality can erode our health and happiness. For example, the World Health Organization reports that working 55+ hours per week led to 745,000 deaths from stroke and heart disease worldwide in 2016 — tens of thousands more than if those people had worked a normal 35–40 hour week (​who.int).

Here’s a truth we often overlook: Long hours aren’t the only measure of success. Traditional markers — fancy titles, impressive salaries, endless credentials — don’t automatically translate to fulfillment. Psychologists remind us that you can meet every conventional goal and still feel empty (psychologytoday.com). Real success must include our health and happiness.

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Why Most People Never Reach Their Potential (And How to Avoid It)

“You may delay, but time will not.” — Benjamin Franklin

#4 Stop Lying to Yourself

It’s uncomfortable to admit, but one of the biggest things holding people back is self-dishonesty.
We tell ourselves stories like:

“I’m doing my best.”

“I don’t have time.”

“It’s too late for me.”

These little lies create comfortable excuses — but they slowly kill dreams.

Practical Action:

Every week, ask yourself honestly:

Where am I fooling myself?

What hard truth am I avoiding?

Facing reality — even when it stings — frees you to take real control of your life.

James Clear, author of Atomic Habits, said:
“You do not rise to the level of your goals. You fall to the level of your systems.”

And honesty is the foundation of any system that actually works.

Example:

Howard Schultz, former CEO of Starbucks, admitted early failures and weaknesses openly. Instead of blaming the economy or competitors, he asked the hard questions — and led Starbucks through major turnarounds.

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5 Expert Strategies For Entrepreneurs

Why Reverse-Engineer Walmart’s Financials? Walmart’s financial statements are a goldmine of proven business strategies. Unlike viral “growth hacks,” Walmart’s success is built on repeatable, scalable systems—perfect for entrepreneurs who want sustainable growth. This post includes:✔ Financial data tables (from Yahoo Finance)✔ Expert commentary (Harvard Business Review, retail… Read More »5 Expert Strategies For Entrepreneurs

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