Do you have products or services you want to sell But can’t reach the right audience? Do you want to increase your sale? Reach wider customers and have new clients patronize your business? Here are tips that could help you achieve that;
Build Your Social Media Presence:
First, identify your Audience, Set worthwhile and achievable Goals and Objectives. If you fail to plan, you plan to fail. Be Human by Building more interactive and productive Relationships.
Offer help Instead of Selling. Optimise Your Social Media Accounts by using quality photos, videos and well edited reviews. Offer just one product or one set of related products, you can really focus on one key set of benefits and answer all the possible questions and doubts your customers might have about your product.
Overhaul Your Social Media Account:
In the first few paragraphs that appear on your facebook, twitter, Instagram etc. pages, you need to go into simplified details about the problem you highlighted in your headline, then, give a short but powerful description to your audience. Only when your audience feels you understand their problems will they feel confident that you can solve them. This will make your page more interactive and build confidence on your brand. Introducing your product or service as the solution to problem.
By emphasizing exactly how your product or service will meet needs, you’re guaranteed to see a boost in sales.
Enhance your credibility:
This is achieved by summarizing your credentials, experience and any background information that makes you qualified to solve your target audience’s problem. You should be able to efficiently and effectively convince and persuade customers that you are the best person to offer them a product solution that will satisfy their needs.
Use these Pronouns:
Too often, socialites focus on themselves than on their fans, they neglect this simple golden rule, that, the customer is the king. Look carefully at your sales post, you often use pronouns like “I,” “me” and “we”, replace them with “you” and “your.”
Increase Your Fan Base:
The higher your fans the higher your product reach. But ensure that you don`t focus on the number alone, the numbers are people and must be relevant to demographics and intended target audience for your product. You do this by solving a real problem, being remarkable, driving relevant traffic (free and paid adverts), boosting post comments, shares and engagements, using groups, referral programs and so on. This is the cost incurring aspect of increasing social media sales.
Use Promotional Offers:
In order to overcome objections relating to people who don’t know your product, you can offer pay on delivery, free trials, and a money back guarantee after a certain period of time. Social media buyers need a sense of security, especially; new customers, so they know their money isn’t just going to disappear.
It’s very important that your post induces a sense of urgency in your prospective buyers. You can offer a limited quantity, limited-time price discount which fans must buy before a certain date in order to qualify for the discount, additional bonuses for free, if fans buy within a certain time frame, quantity discount, shipping discounts, free after sales service, target black Fridays and so on.
Create a Facebook Page.
Facebook pages are great way to connect with people and share content. Once you have created a page, start posting regularly and engaging with fans. Posting content once or twice a week is ideal. You want to make sure you post interesting content and engage with followers. When using social media to promote your business, try to create posts that get shared often across different networks. If you’re looking to sell CBD oil online, then sharing videos about how CBD makes you feel is a good idea. People love hearing stories!
Instagram is another great platform for businesses. Use hashtags to increase engagement and reach out to customers. Make sure you’re following local influencers in your area to help build credibility. Remember to keep your images high resolution and professional.
Twitter is a great place to interact with people and find new clients. Follow popular accounts related to your industry and offer them a follow back if they follow you. Try to interact with other users by retweeting relevant information.
YouTube is a great place to host video ads to drive traffic to your website. There’s no cost per view, making it a low-cost advertising option. Videos work well on YouTube but do not perform as well on Facebook or Instagram.
LinkedIn is a networking site designed specifically for professionals. It is a great tool for building relationships and connecting with others who might need what you provide.
Pinterest is a visual search engine that works similar to Google Images. Users pin images that interest them onto their boards. Businesses may use Pinterest to showcase their services or products.
Snapchat is a fun app where you can send pictures and videos that disappear after 10 seconds. It is a free app and can be used to advertise your products.
There are tons of other ideas. Keep researching and you will get better in your social media marketing skills. Thanks for reading!!!