Business Tips

Above all, tell a #compelling #story.

Facts and figures are vital, but humans remember stories.

Your plan should read like a narrative: “We saw X problem in the market, and we realized Y could solve it in Z way.”

Don’t shy away from your personal motivation or customer anecdotes.

For example, Airbnb’s founders famously started by renting air mattresses to pay rent – that origin story (problem: no hotel rooms during conferences) was part of their pitch.

Similarly, the founders of Dollar Shave Club backed up their 20-page business plan with a hilarious viral video that showed the frustrations of buying razors. These narratives (and the metrics they generated) made investors pay attention.

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