Growth and progress are essential components of success. Without these, words like improvement and achievement lose their value. Benjamin Franklin said it best. It’s essential to continually strive for growth to achieve success. This applies to marketing, too.
Marketing is all about the customer, and it’s important to keep that in mind when creating marketing strategies. To help you create effective marketing campaigns, we’ve compiled a list of the nine strongest marketing words that you should know.
The customer is the center of marketing, and addressing them directly can help create a more personalized experience. For example, “You deserve the best service possible” or “You are the reason we do what we do.”
Offering a money-back guarantee or free trial period can help alleviate customer fears and create a sense of trust. For example, “Try our product risk-free for 30 days” or “100% satisfaction guaranteed or your money back.”
#3. Limited Time
Creating a sense of urgency can encourage customers to act quickly. For example, “Sale ends tonight at midnight” or “Only a few spots left – sign up now.”
Offering a freebie can attract customers and create a positive impression of your brand. For example, “Free shipping on orders over $50” or “Get a free sample with every purchase.”
Everyone loves to feel like they’re part of an exclusive group. Creating a sense of mystery or exclusivity can entice customers to take action. For example, “Get access to our secret menu with this coupon code” or “Exclusive VIP sale for email subscribers only.”
Making the customer’s experience as easy and seamless as possible can improve their overall impression of your brand. For example, “Our simple checkout process makes shopping a breeze” or “Get started with our easy-to-use app.”
Customers don’t like waiting, so emphasizing quick delivery or instant gratification can be a powerful motivator. For example, “Get your order delivered to your doorstep in just 2 hours” or “Instantly download our ebook and start reading now.”
#8. Don’t Miss
Creating a sense of scarcity can encourage customers to act quickly to avoid missing out. For example, “Limited edition product – get it before it’s gone” or “Last chance to save 50% on select items.”
Explaining the benefits of your product or service in clear terms can help customers understand why they need it. For example, “Our product will save you time and money because it streamlines your workflow” or “Choose our service for peace of mind because we offer 24/7 customer support.”
These marketing words can be incredibly effective when used with honest and sincere intent. Don’t use them to mislead customers. Be genuine in your desire to meet their needs and wants at a profit.
Real-world examples of these marketing words in action can be seen in many successful companies’ marketing campaigns. Apple’s “Think Different” campaign used the word “you” to make customers feel like they were part of a community of people who think differently. Amazon uses “risk-free” to encourage customers to try their Prime membership for free. Coca-Cola’s “Share a Coke” campaign used the word “exclusive” to make customers feel like they were part of something special. These are just a few examples of how these marketing words can be used effectively.
In conclusion, growth and progress are essential for success, and marketing is no exception. By incorporating these nine marketing words into your campaigns with honest and sincere intent, you can create effective marketing strategies that meet customers’ needs and wants at a profit.
Updated 24th April, 2023