What is the hardest part of starting a business from home?
More difficult than starting a business from home is Marketing the Business. Marketing is the life wire of every business. It is indispensable. It is both mandatory and also very difficult. If you want to see the Baby (Profits), you must care about the Labour (Marketing).
“When it comes to marketing, if you’re trying to talk to everybody, you’re going to have a difficult time reaching anybody. Vague and generic messages are far less likely to resonate with audiences than specific, direct communication – which is why targeting in marketing is so important.”- Jennifer Yesbeck
It is one thing to Identify the target market and is another thing to reach the target market.
The hardest part is reaching the market, the market is where you find your clients.
So, once you are able to map out a well planned strategy to reach the market, then every other thing becomes easy.
Before we go in-depth on this subject, I want to pause for a moment to talk about an important point. Sales and marketing are all about providing more value than you receive. It’s as simple as that. Half the battle is having a product or service that is providing more value than your competitors.
There are hundreds of different ways for you to reach your target customer. The goal here is to get you to think like a salesperson and marketer. Think of these reasons as principles or a guide book for why reaching your target market is the hardest and most important part of starting a Home-based Business.
Why Is Targeting in Marketing So Important? Response by Jennifer Yesbeck below;
Targeting in marketing is important because it’s a part of a holistic marketing strategy. It impacts advertising, as well as customer experience, branding, and business operations. When your company focuses on target market segmentation, you can do the following:
Speak directly to a defined audience.
Marketing messages resonate more deeply with audiences when readers can relate directly to the information. Brands that have a large, varied market of customers often struggle with creating marketing campaigns that speak directly to their audience. Because their viewers are very different, few slogans or stories can resonate with each person on a personal level. Through target marketing, you can alleviate this problem and focus on crafting messages for one specific audience.
Attract and convert high-quality leads.
When you speak directly to the people you want to target, you are more likely to attract the right people. Your marketing will more effectively reach the people most likely to want to do business with you. When you connect with the right people, you are then more likely to get high-quality, qualified leads that will turn into paying customers.
Differentiate your brand from competitors.
When you stop trying to speak to every customer in your market and start focusing on a smaller segment of that audience, you also start to stand out from competitors in your industry. When customers can clearly identify with your brand and your unique selling propositions, they will choose you over a competitor that isn’t specifically speaking to or targeting them. You can use your positioning in marketing to make your brand more well-known and unique.
Build deeper customer loyalty.
The ability to stand out from competitors by reaching your customers on a more personal, human level also creates longer-lasting relationships. When customers identify with your brand and feel like you are an advocate for their specific perspectives and needs, they will likely be more loyal to your brand and continue to do business with you over a longer period of time.
Improve products and services.
Knowing your customers more intimately also helps you look at your products and services in a new way. When you have a deep understanding of your target audience, you can put yourself in their shoes and see how you can improve your offerings. You can see what features you can add to better serve your customers.
Finally, the benefit of using targeting in marketing is that it also serves to help your brand and team. Target marketing allows you to get more specific about your marketing strategies, initiatives, and direction of your brand. It helps you clarify your vision and get everyone in the organization on the same page. You have more direction when it comes to shaping upcoming plans for both marketing and the business as a whole. A focused approach helps you fully optimize your resources, time, and budget.
The founder of the award-winning Business Know-How small business web site and information resource, Janet Attard has given us several suggestions to help your Home based Business reach the Target Market;