Digital Play: The Interaction of Technology, Culture, and Marketing

Digital Play The Interaction of Technology Culture and Marketing Digital Play offers a critical analysis of interactive media Inspired by the work of Raymond Williams the book traces the development of video gaming from its humble origins in hacker circles to its

  • Title: Digital Play: The Interaction of Technology, Culture, and Marketing
  • Author: Stephen Kline Nick Dyer-Witheford Greig de Peuter
  • ISBN: 9780773525917
  • Page: 220
  • Format: Paperback
  • Digital Play offers a critical analysis of interactive media Inspired by the work of Raymond Williams, the book traces the development of video gaming from its humble origins in hacker circles to its current status as a 20 billion global cultural industry Stephen Kline, Nick Dyer Witheford, and Greig de Peuter systematically debunk cyber guru optimism about globally netDigital Play offers a critical analysis of interactive media Inspired by the work of Raymond Williams, the book traces the development of video gaming from its humble origins in hacker circles to its current status as a 20 billion global cultural industry Stephen Kline, Nick Dyer Witheford, and Greig de Peuter systematically debunk cyber guru optimism about globally networked digital communications by analysing the management practices of the corporations that designed and marketed video games to youthful audiences They reveal that the ascent of this new communications industry has been anything but smooth and inevitable From Atari to Microsoft, Space Invaders to The Sims, the authors uncover the successive crises that forced game makers, faced with constant instabilities in the global entertainment sector, to become increasingly innovative.

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      220 Stephen Kline Nick Dyer-Witheford Greig de Peuter
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      Posted by:Stephen Kline Nick Dyer-Witheford Greig de Peuter
      Published :2019-07-20T04:45:11+00:00

    About “Stephen Kline Nick Dyer-Witheford Greig de Peuter”

    1. Stephen Kline Nick Dyer-Witheford Greig de Peuter

      Stephen Kline Nick Dyer-Witheford Greig de Peuter Is a well-known author, some of his books are a fascination for readers like in the Digital Play: The Interaction of Technology, Culture, and Marketing book, this is one of the most wanted Stephen Kline Nick Dyer-Witheford Greig de Peuter author readers around the world.

    369 thoughts on “Digital Play: The Interaction of Technology, Culture, and Marketing”

    1. The authors investigate the video game industry according to three "circuits"--a cultural analysis, a technological analysis, and a commercial analysis. The book comes in three parts: part one expands on the basic theories behind each circuit, and part two outlines the history of the video game industry from the early 60s roots to the current year (2004, when the book was published). It's a fairly comprehensive history. Part III applies the three circuits to various video game related issues: th [...]


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